DTC and branding: Narrating a new consumerism story

Shraddha Ganesh examines how Direct-to-Consumer or DTC companies in India can approach the concept of branding differently from traditional players through storytelling.

This article is part of a Spotlight series on the Direct-to-Consumer (DTC) model in India. Read more

In the era of multiple micro brands mushrooming across a vastly diversified nation, it is a delight to see how the role and significance of branding has...