Drugs organisation. Using inter techniques and multidisciplinarity to address a new form of marketing.

Oriana White

The primary objective of this paper is to show how the laws of market research - applied in an innovative manner vis-à-vis the use of special techniques and multidisciplinary teams of professionals - is able to take a quantitative leap in analyzing highly complex situations.

Drugs Organization

Using intertechniques and multidisciplinarity to address a new form of marketing

Oriana M. White Director, CPM Research, Brazil.

INTRODUCTION

The use of drugs has been spiraling worldwide. Statistical data from the last report published by CEBRID (Center of Information on Psychotropic Drugs) shows that 12% of the Brazilian population has used some type of illegal drug: marijuana (7%), solvents (3%), and cocaine (2%), roughly speaking. Globalization has largely favored the laundering of billions of dollars from drug marketing, creating new speculative prospects. In a study recently published in France, commissioned by UNESCO, developing countries were found to...

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