Drugs organisation. Using inter techniques and multidisciplinarity to address a new form of marketing.

The primary objective of this paper is to show how the laws of market research - applied in an innovative manner vis-à-vis the use of special techniques and multidisciplinary teams of professionals - is able to take a quantitative leap in analyzing highly complex situations.

Drugs Organization

Using intertechniques and multidisciplinarity to address a new form of marketing

Oriana M. White Director, CPM Research, Brazil.

INTRODUCTION

The use of drugs has been spiraling worldwide. Statistical data from the last report published...