DRTY Drinks: Branding

DRTY, a new producer of hard seltzer, helped introduce the product to young adults in the UK with a striking design and health promises, meeting its KPIs and surviving the coronavirus pandemic.

Executive Summary

Seeing hard seltzer's explosion onto the scene in the us, former Diageo marketers Oli Clements and Matija Pisk seized the opportunity to introduce this drink to the UK as a market disrupting alternative to high sugar ciders, RTDs...