Driving Top-Line Growth: How to Grow Your Brand - Lessons from the IPA Winners

This article summarises the WARC-published IPA report 'Driving Top-Line Growth', which analyses 52 winners from the last ten years of the IPA Effectiveness Awards.

Driving Top-Line Growth

How to Grow Your Brand - Lessons from the IPA Winners

Dominic Twose Millward Brown

The job of the marketer has never been tougher. Globalisation, massive media fragmentation, and market saturation are just three challenges today. While...