Driving change – lessons from Volvo in making ‘green’ advertising sing

Automaker Volvo believes that it is not only possible but vital to be truly creative and on-brand while also pushing a sustainability message.

Sustainability is the subject on every brand’s agenda as they ask not just how can they do “the right thing” but also communicate about their efforts in a way that stands out rather than gets lost in a green “sea of sameness”.

Ipsos and Volvo have been...

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