Driving Brand Management Through Effective Band Equity Measurement
Stefan BinnerBms Gmbs andWerner HoffmanWiebeHenkel Adhesives
BONDS THE IMPOSSIBLE!
Adhesives go unnoticed by the general public for the most part, simply because they perform most of their work unseen. Nevertheless, their world is fascinating and often full of surprises (Guido De Keersmaecker, Executive Vice President, Henkel).
Adhesives are designed to join two parts and without them our world would literally fall apart. Without adhesives you could not use your mobile phone or your laptop. The chair you now sit on could not carry you and the floor in...