Dr Pepper/Seven Up, Inc.: Now Is The Time. This Is The Place. Dr Pepper, This Is The Taste campaign (1997)

In a bid to increase the sales and market share of Dr Pepper, Cadbury Schweppes PLC, which acquired the Dr Pepper/7UP Co.

Dr Pepper/Seven Up, Inc.: Now Is The Time. This Is The Place. Dr Pepper, This Is The Taste campaign

Rebecca Stanfel

Overview

In a bid to increase the sales and market share of Dr Pepper, Cadbury Schweppes PLC, which acquired the Dr Pepper/7UP Co. in 1995,...