Dr Fixit: How a brand found an innovative and effective way to use an existing platform

Dr Fixit, a company that waterproofed homes, launched a campaign in India to generate quality leads from people interested in protecting their homes from water damage.

Campaign details

Brand: Dr FixitBrand owner: Pidilite Industries LtdLead agency: Madison MediaCountry: IndiaIndustries: Home improvementMedia channels: Email marketing, Search marketing, Social mediaBudget: 0k

Executive Summary

  • The campaign aimed at reaching the...