Dr Fixit: How a brand found an innovative and effective way to use an existing platform

Milan Modi

Dr Fixit, a company that waterproofed homes, launched a campaign in India to generate quality leads from people interested in protecting their homes from water damage.

Campaign details

Brand: Dr FixitBrand owner: Pidilite Industries LtdLead agency: Madison MediaCountry: IndiaIndustries: Home improvementMedia channels: Email marketing, Search marketing, Social mediaBudget: 0k

Executive Summary

  • The campaign aimed at reaching the people who are interested in water proofing their homes. The brand had a call center team in place which used to process the lead for converting them to business.
  • Objective of the campaign was to generate "quality" leads from people (B2C) who are interested in water proofing their home from the experts in the industry.
  • The...

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