DPG Media: Snowplow Analytics x DPG Media Group

William Stolton

Snowplow, the behavioural data platform, worked with DPG Media to improve its communication strategy in Europe.

Campaign details

Brand: DPG MediaBrand owner: DPG Media GroupLead agency: Snowplow AnalyticsCountry: Belgium, Denmark, NetherlandsIndustries: Media & publishing (general)Media channels: Online display, Webistes & micrositesBudget: Up to 500k

Executive summary

Snowplow is a Behavioral Data Platform (BDP) which collects, validates, and delivers high-quality behavioral data, capable of driving powerful data use cases.

Over the past year, we've worked with DPG Media, a Dutch-Belgian news media company, to improve their communication strategy with behavioral data, and help them to achieve key business objectives during a difficult period.

By...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands