Brand: DoveAdvertiser: UnileverEntrant: Ogilvy UKCategory: Single MarketPrincipal authors: Ila De Mello Kamath, Ogilvy UK; Mark Callendar, Ogilvy UK; Justin Jackson, Ogilvy UK
Background to our Story
In 2016 the introduction to the Dove IPA entry for three campaigns, 'Sketches', 'Patches' and 'Choose Beautiful' began with a tribute to the extraordinary contributions of everyone who has helped build the Dove brand over the years.1
All three campaigns owed much to the Dove vision to "make beauty a source of confidence not anxiety for women and girls everywhere." We do...