Dove: Taking on taking selfies – how Dove continues to deliver business value through social impact.

Dove, a personal care brand, increased awareness of its Self Esteem Project and encouraged girls to embrace their natural beauty globally by launching a video and posters showing the reality of selfie editing.

Campaign details

Brand: DoveAdvertiser: UnileverEntrant: Ogilvy UKCategory: Single MarketPrincipal authors: Ila De Mello Kamath, Ogilvy UK; Mark Callendar, Ogilvy UK; Justin Jackson, Ogilvy UK

Background to our Story

In 2016 the introduction to the Dove IPA entry for three campaigns, 'Sketches', 'Patches' and 'Choose Beautiful' began with a tribute to the extraordinary contributions of everyone who has helped build the Dove brand over the years.1

All three campaigns owed much to the Dove vision to "make beauty a source of confidence not anxiety for women and girls everywhere." We do...

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