Dove: #StopTheBeautyTest

Health and beauty brand Dove ran #StopTheBeautyTest, a campaign to improve brand perceptions and affinity, and affirm its point of view on ‘Real Beauty’ in India.

Campaign video: Dove – #StopTheBeautyTest

Read the full campaign case study

Selected creative: Dove – #StopTheBeautyTest

Credits

Media agency: Mindshare MumbaiCreative agency: Ogilvy MumbaiArt Director: Kirti MaratheAssociate Creative Director:Rishabh Thapar...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today