Dove: #Stopthebeautytest

Dove, a personal care brand, challenged beauty stereotypes in India with its #StopTheBeatyTest campaign.

Campaign Details

Brand: DoveAgency: OgilvyCountry: India

Why is This Work Relevant for Creative Strategy?

Imagine a world where everything you were groomed for since the day you could walk, was to one day make you A Suitable Bride.

That's the truth of 90%...

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