Dove: Stop the beauty test

Abigail Dias, Tanvi Mishra

Personal care brand Dove targeted women in India with a purpose-driven multi-media campaign to influence the discourse on beauty and self-esteem while also boosting brand love and purchase consideration.

Campaign details

Brand: DoveBrand owner: Hindustan Unilever Pvt. Ltd.Lead agencies: Ogilvy India, Hindustan Unilever Pvt. Ltd.Contributing agencies: Mindshare India, MSL India, Chrome Pictures Media LLPMarket: IndiaSector:Bath toiletries, soaps, Skincare, Sun...

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