Campaign details
Brand: DoveBrand owner: Hindustan Unilever Pvt. Ltd.Lead agencies: Ogilvy India, Hindustan Unilever Pvt. Ltd.Contributing agencies: Mindshare India, MSL India, Chrome Pictures Media LLPMarket: IndiaSector: Bath toiletries, soaps, Skincare, Sun protectionMedia channels: Magazines - consumers, Newspapers, Online display, Online video, Social media, Television, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
Imagine a world where everything you were groomed for since the day you could walk was to one day make you a suitable bride. That's the truth for 90% of Indian...