Dove: Hair love

Dove, a personal care brand, increased sales and media attention for their kid's care collection with the animated short film ‘Hair Love’.

Summary

How we helped Dove make caring for your hair an act of Love for all hair types.

Narrow beauty standards make it difficult for girls to appreciate their unique beauty, and Black girls are often discriminated against because of their natural hair texture and styles. A Dove survey of Black mothers whose daughters had experienced hair discrimination revealed that more than half (53%) had experienced race-based hair discrimination as early as 5 years old.

Dove took action by advancing the The CROWN Act, legislation to end race-based hair discrimination in schools and workplaces. Then we merged purpose with...

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