Dove: “Hair care day” – first time in livestream shopping

Dove, a hair and skin product company, increased reach, interactions and sales in Turkey by holding live-stream beauty events.

Campaign Details

Brand: DoveAgency: Pik Creative AgencyRegion: EMEA

Campaign video

Strategy

Objective

Dove launched a shampoo series for the first time to enter into the premium segment. Products have advanced benefits. Series consist of anti-shedding shampoo...

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