Dove: “Hair care day” – first time in livestream shopping

Dove, a hair and skin product company, increased reach, interactions and sales in Turkey by holding live-stream beauty events.

Campaign Details

Brand: DoveAgency: Pik Creative AgencyRegion: EMEA

Campaign video

Strategy

Objective

Dove launched a shampoo series for the first time to enter into the premium segment. Products have advanced benefits. Series consist of anti-shedding shampoo and serum care cream specially developed for damaged hair. It offers cellular level remedy with its moisturizing and nourishing content. It prevents breakage up to 99% and provides strong hair & it's sulphate-free. The primary channel for product is e-commerce.

Our objective was to make people aware of launch, introduce product benefits and increase e-commerce visibility and boost e-commerce...

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