Dove: Dove Hair x Google – Future-proofing first party data

Personal care brand Dove created its own audience modelling tool to leverage its first-party data in the Philippines in preparation for a cookie-less future.

Campaign details

Brand: DoveBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: Google PhilippinesMarket: PhilippinesSector: Hair careMedia channels: Search marketingBudget: Up to 500k

Executive summary

With the current reality...