Dove: Dove asks China to 'Put pleasure first'

Dove, the chocolate brand, increased brand awareness in China.

Campaign details

Brand: Dove Brand owner: Mars Entrant company: MediaCom, Shanghai Market: China (Mainland) Sector: Confectionery Media channels: Content marketing, Online video, Social media, Television, Word of mouth, influencers Budget: 5 - 10 million

Executive summary

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands