Dove: Beyond expectations

Dove, a personal care brand, launched a campaign in Turkey to improve market performance, increase unaided brand awareness and increase market share.

Campaign details

Category: Disrupting the CategoryAward: BronzeBrand: DoveAgency: Ogilvy IstanbulMedia Channels: TV, Digital Media, Social Media

Where were we?

With its 11% growth rate and strong domestic and global players, the hair care market in Turkey continued...