Campaign details
Brand: DoveBrand owner: UnileverEntrant company: Mindshare Asia Pacific, SingaporeMarket: SingaporeSector: Hair careMedia channels: Social media, Virtual & augmented reality, Word of mouth, influencersBudget: Up to 500k
Executive summary
Dove, one of Singapore's household names when it comes to hair care, sought to empower women to embrace and express themselves through different hairstyles. Through the use of an AR filter, women were able to go out of their comfort zones and try out different hairstyles without any physical damage to their hair – the same result...