Don’t hold out for perfection

In his regular advice column, Paul Feldwick considers the case of an agency who's client is refusing to run an ad that has fallen short of pre-testing.

Don't hold out for perfection

paul.feldwick

One of our clients has yet again postponed the airdate for a new brand campaign because the work doesn't pass the exacting research and judgmental standards that are set for it. He says he can't justify spending...

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