Don't Ditch the Basics: Keep Marketing 101 in Mind Whether on or Off-Line

This article looks at the measurement of effectiveness of internet marketing, particularly measuring on-line audiences versus measuring on-line ad delivery (on or off-line).

Don’t Ditch the Basics: Keep Marketing 101 in Mind Whether On or Off-Line

Robin Webster ANA.

While the Internet offers marketing and advertising professionals an array of opportunities, it also presents new challenges. One of the greatest hurdles...