Domino's: Vernacular "app"etite

Domino's, the fast food chain, aimed to aggressively acquire app customers through a dominant brand presence across India.

Campaign details

Brand: DominosLead Agency: Hiveminds Innovative Market Solutions Pvt LtdRegion: APAC

Strategy

Objective

The main objective was to aggressively acquire app customers through a dominant brand presence across India. We learnt that 70% Indians...