Domino's Pizza: Most awakened

Domino's, the fast food pizza chain, launched a promotional activation to increase consumers recruitment in Spain.

Campaign details

Brand: Domino's PizzaBrand owner: Grupo AlseaLead agency: Arena MediaCountry: SpainIndustries: Restaurants & takeawaysMedia channels: Online video, Sales promotion, Social mediaBudget: Up to 500k

Executive summary

In Spain Domino's...