Agency: BLM Media | Author: Charlie Makin |
BEST INTERACTIVE BEST MEDIA THINKING & SILVER AWARD
Domino's Pizza Group Ltd
Building a High Street Brand Through a Change in Media Strategy
There are few examples where a change in media strategy has altered the fortunes of a business over a sustained period.
This paper highlights how Domino's became brand leader in the pizza delivery market on a significantly smaller spend than Pizza Hut, how brand leadership and the efficacy of communication helped drive a highly successful AIM listing and how a subsequent shift to brand responsive...