Does the World Really Need Another Advertising Agency?
Simon Anholt Cave Anholt JonasonDoes the world need another advertising agency? Very likely not. But my partners Marc Cave, Joakim Jonason and I had long shared a conviction that there were many international advertisers who did need another agency: something smaller, more creative and lighter on its feet than a big network, but with the commitment, expertise, systems and structure to manage complex international accounts. We came together through a mutual interest in the challenge of international advertising, and a feeling that while global campaigns ought to be the best...