Does the World Really Need Another Advertising Agency?

Simon Anholt

Describes a new type of international agency (Cave Anholt Jonason, launched by the author and his partners).

Does the World Really Need Another Advertising Agency?

Simon Anholt Cave Anholt Jonason

Does the world need another advertising agency? Very likely not. But my partners Marc Cave, Joakim Jonason and I had long shared a conviction that there were many...

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