Does the internet really prevent kids from reading magazines?

Since the 1950s, the youth magazine Bravo has accompanied German kids through their adolescence, and is successfully present today on TV and the Internet.

Does the internet really prevent kids from reading magazines?

A cross media brand analysis among German teenagers for the youth magazine Bravo

Michael C. Epple MediaTransfer AG Netresearch & Consulting, andAdrian Weser Bauer Media KG

INTRODUCTION

Influence...