The Out-of-home marketplace is exploding. There are few places people go that do not have some opportunity for a commercial message.
Does Out-Of-Home Advertising Work?
Debbie
Solomon
MindShare USA
Out-of-home (OOH) advertising is ubiquitous. Everyone is
exposed to billboards and transit advertising. There are many other forms of
OOH. Wild postings, ads in airports, bathroom...
