Dodge SX 2.0

Winning in the small car segment is crucial, and DaimlerChrysler were losing. The Neon had declined for seven years, to just a 3% share.
Agency: BBDO Canada

Dodge SX 2.0

Advertiser: DaimlerChrysler Awards: Off to a Good Start - Silver

EXECUTIVE SUMMARY

Results Period for the Case: 6 months from October 02 to the end of March 03.

Base Period Used for Comparison: Historical trends where appropriate....

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