Do we perform well? Building the position of brands in retail outlets
Vojtìch SpéèilTechnical University Ostrava, Czech Republic
INTRODUCTION
Despite the development of online marketing the retail outlets play the key role for winning customers....
Do we perform well? Building the position of brands in retail outlets
The paper presents the method of measuring a manufacturer’s performance in the retail outlets. Through the total shopscore index it is possible to examine the level of product inventory, position and presentation of the manufacturer’s brand.
