Do PVR households watch less advertising than non-PVR households?

Andrew Green

The paper discusses the evidence that suggests that viewers in PVR homes watch less advertising than those without the devices.

Do PVR households watch less advertising than non-PVR households?

Andrew GreenZenithOptimedia

BACKGROUND

Research company IMS estimated that, by the end of 2005, more than 2.6 million households across Europe used a Personal Video Recorder (PVR), a device...

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