Do PVR households watch less advertising than non-PVR households?

The paper discusses the evidence that suggests that viewers in PVR homes watch less advertising than those without the devices.

Do PVR households watch less advertising than non-PVR households?

Andrew GreenZenithOptimedia

BACKGROUND

Research company IMS estimated that, by the end of 2005, more than 2.6 million households across Europe used a Personal Video Recorder (PVR), a device...