Campaign details
Agency: Proximity London
Volkswagen Commercial Vehicles (VW) launched the Crafter Chassis Cab so that a business could convert the vehicle to suit their line of work.
And they needed a campaign to showcase the flexibility on offer.
Strategy
When VW launched the Crafter Chassis Cab – a high-spec cab that can be converted every which way – they needed a body of work to show-off its potential.
And the Cab offered a huge opportunity to go after key areas of the market, which previously could not be tapped.
VW knew the majority of previous Crafter models had...