Samsung Consumer Electronics: Samsung Galaxy Watch4 UK launch

Samsung, the electronics company, ran a data-driven DOOH campaign in the UK to market a sports watch, growing the brand’s market share to 25.9%.

Samsung wanted to communicate the benefits of the new Watch4 and show people how they could have a holistic overview of their health by being able to measure body composition and biometric data.


Research showed that 74% of the nation was feeling...

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