RSPCA: R - Really, S - Successful, P - Print, C - Christmas, A - Appeal

RSPCA, an animal welfare charity, increased donations in the UK by launching a campaign that featured tailored creative based on donor data.

Campaign details

Agency: EditClient: RSPCACampaign Name: R - Really, S - Successful, P - Print, C - Christmas, A - Appeal

Generating cash donors and funds in place of face-to-face fundraising stopped due to the pandemic was critical.

Strategy

An effectively...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today