Peugeot: Two ads - one for the parents buying the car, one for the young drivers
Agency: Stack
18-25 year-olds hardly ever buy new cars. Peugeot's Just Add Fuel® finance is designed to be affordable for young drivers (and their parents). But how to make car finance interesting to young drivers even when they weren't looking at new cars?
Strategy
Young adults don't buy new cars because they can't afford to. Many end up driving dodgy old bangers, when they (and their parents) would prefer them to be driving a safe, reliable new car.
In 2015 Peugeot introduced a finance...