Campaign details
Agency: M&C SaatchiClient: NHS / Public Health EnglandCampaign Name: NHS 'Just'
During the pandemic, the combined power of the 'stay at home' and 'protect the NHS' messages had an unintended consequence.
The number of people presenting with symptoms of cancer dropped 60% year on year. The NHS needed to reassure people it wanted to help, and could do so safely.
Strategy
People naturally avoid bad news, even more so if Covid-19 is lurking.
Research discovered that concerns about the virus and the overstretched NHS joined a long list of reasons people don't seek...