Lynx: LynXmas, Smell Ready for Christmas

Lynx, a deodorant owned by Unilever, increased sales and value share of Lynx Africa in the UK.

Campaign details

Agency: OLIVER / U-StudioClient: UnileverCampaign Name: LynXmas, Smell Ready for Christmas

A failure to recruit new users to the male deodorants category plus a growing competitive set had eroded Lynx's value and volume share, along with...

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