IKEA: Loyalty starts from the inside

IKEA, the furniture company, launched new internal creative to enable members of staff to sell membership to the brand’s loyalty club, delivering an additional c.£75m per year.

The IKEA Family Loyalty Programme is key to its success. In recent years engagement had dropped. Customers were swiping and signing up less, and the retailer needed to reverse the trend.


IKEA co-workers are the face of IKEA Family, so engaging...

Not a subscriber?

Schedule your live demo with our team today