Vertex Pharmaceuticals Incorporated: CFDaily App

CFDaily, a treatment management app for people living with cystic fibrosis (CF), used gamification to help US patients manage their treatments.

Agency: Patients & Purpose

Product Description

The CFDaily app is a unique treatment management tool specifically created to help people living with cystic fibrosis (CF) minimize their treatment burden and remain adherent. The rigorous treatment schedule of someone with CF, plus the young patient population, makes the app an ideal solution for this type of challenge.

Objective of the Campaign

The key insight that informed this project was that CF patients have many different treatments for many different symptoms - so they struggle not only with keeping track of these treatments but also with staying motivated enough to continue...

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