Nethouse: Push the button!

Nethouse, an IT consultant, promoted its unknown brand in Sweden by mailing a button to consumers that they could press to receive GDPR help from the sales team in a number of minutes.

Agency: Lebowski

Objectives

GOALS

  • Stand out and succeed as a yet unknown player in an oversaturated market.
  • Communicate Nethouse and its GDPR-related products and services to previously unworked "dream customers".
  • Communicate that Nethouse is as an interesting partner in the area of technology, even in a wider, more long-term perspective.

CHALLENGES

  • Nethouse is yet unknown within the market.
  • Many are vying for the attention of target individuals (CEOs, CTOs).
  • An enormous number of competing consultants are now offering GDPR-related services.

As a completely unknown player in an oversaturated market, it is difficult to reach the right contact person. When...

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