Myntra Designs Pvt. Ltd.: Dominating the Top position on Google Search – Innovative SEO

Myntra, an online Indian retailer, increased the visibility of the website on online searches as a result of its multi-pronged Organic Search Strategy.

Agency: INFIDIGIT Consultants Pvt. Ltd.

Objectives

The objectives of the Organic Search campaign in 2017-18 were

  1. Reaffirm Myntra's position as Market Leader in Fashion on Google
  2. Outshine the Organic Search Visits benchmark of 2014 before they went App-Only
  3. Outshine the Organic Search Visits benchmark of the 2015 End of Reason Sale
  4. Gain market share in New Categories like Personal Care and Home Decor

Strategy

To achieve the objectives of the campaign it was imperative to have a strategy with multiple innovations. A multi-pronged strategy with numerous innovative approaches to SEO was formulated to achieve the campaign objectives.

  1. Optimizing categories...

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