Microsoft Online Services: MSN Chatfood

Microsoft found that users of Messenger didn't necessarily take advantage of all MSN and Windows Live tools and resources.

Microsoft Online Services: MSN Chatfood

Etcetera

ENTRY INFORMATION

Category: Retail/Direct SalesCountry where program ran: The NetherlandsDate program started/ended: 14th May 2007 - 31st July 2007

Product Description: MSN & Windows Live (Hotmail, Messenger, Search, Spaces, etc.) together form the biggest social entertainment network in the Netherlands. Visitors use the network to e-mail each other, to chat, to share information or for entertainment purposes.

Advertiser/Client Name: Microsoft, Online Services GroupMedia Channels: PrintDRTVWeb DevelopmentOtherWebsite: www.studiocsk.com/dma/chatfood

STRATEGY

Marketplace Challenge:

MSN & Windows Live are made up of many different...

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