Kudzu.com: Operation Dollhouse

Entry Information

Category: Business and Consumer Services
Country where program ran: USA
Date program started/ended: 12/2010-1/2011

Product Description: Kudzu.com is a site that helps homeowners plan projects, solve problems and choose highly rated contractors in their area. Kudzu.com features expert videos, contractor profiles, consumer reviews and 30,500 money-saving deals for homeowners in every major U.S. city.

Advertiser/Client Name: Kudzu.com
Media Channels:
Direct Mail

Strategy

Marketplace challenge:

Kudzu.com is an online destination that offers consumers expert home advice and a directory of local contractors. Kudzu.com relies heavily on service providers and product manufacturers in the home improvement category to pay for digital profiles or online advertising on the site. The marketing teams at these businesses are inundated with pitches from aggressive sales executives. Although there are no shortages of advertising opportunities available to these home service providers and product manufacturers, they need a partner like Kudzu.com that specializes in the home category and can put their services and products in front of homeowners who are endemically looking to buy and are ready to take action.