Agency: Abakus AB
Product Description
If is one of the leading property and casualty insurance companies in Sweden. People in general only think about insurances on two occasions; when something has gone really wrong - or when the invoice is due for payment. This was a growing concern for If and thus the main objectives of the start of our work. We aimed at making 1 billion customers stay loyal to the brand and interact with our digital communication.
Objective of the Campaign
Historically, we thought that we could make customers loyal by sending them offers to buy more...