ICICI Lombard: #IWillDriveYouHome

ICICI Lombard, an insurance company, connected with consumers via their emotions to provide an impactful story around safe driving practices in India.

Agency: Ogilvy

Objectives

The objective was to identify and align with a road safety message with which we could engage with the consumers in a mature way. The road safety as a message was chosen as it aligned with our Car Insurance business.

Strategy

We thought of many ways to go about this, but the basic approach was to be authentic, engaging but not preachy, deliver a gut punch but not in a personal way. We looked at many ideas but thought the idea of having someone who lost someone to a drunk driving accident will be able to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands