HCL: #CoolestInterviewEver - World's first end-to-end recruitment campaign on Twitter
Advertiser/Client Name: HCL Technologies Limited
Agency: HCL Technologies Limited
Category: Business and Consumer Services (BCS)
Country Where Program Ran: India
Program Start Date: 12/16/13
Program End Date: 03/07/14
Product/Service Overview: HCL Technologies is a $6bn global IT services organization that believes in the power of ideas generated by great talent. #CoolestInterviewEver is a unique reach campaign by HCLT that leverages Twitter to create complete recruitment engagement while amplifying “Employer Value Proposition” reach.
Objective of the campaign
While organizations have been using social media as a platform for hiring through job postings and background checks, there has never been an end-to-end recruitment process on a single social media platform. #CoolestInterviewEver was a unique reach campaign launched by global IT major, HCL Technologies that leveraged Twitter to create a complete recruitment engagement while amplifying "Employer Value Proposition" reach.