Food Allergy Research & Education (FARE): Even a Trace Can Be Deadly

Food Allergy Research & Education (FARE), a non-profit dedicated to food allergy awareness, successfully spread its message of the dangers of allergies in its Deadly Food Allergies campaign in the US.

Agency: Patients & Purpose

Objectives

Although there are 15 million Americans alone who have food allergies, many people don't understand that life-threatening reactions can be caused by the tiniest exposure to an allergen.

By educating people not affected by food allergies, the campaign seeks to change behavior and prevent anaphylaxis and death through education and increased awareness.

Our objective was to raise awareness about the severity of food allergies through our social posts, postcards, and posters that drove people to the microsite to learn more.

Strategy

The Deadly Food Allergies campaign targets people without food allergies to reinforce the...

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