FAW-VW Audi: Super Heroes on Wheels

This case study explains how Audi, the car company, promoted its Audi TT model to young people in China.

FAW-VW Audi: Super Heroes on Wheels

Executive summary

Product Description:

Audi TT is a representative entry-level sports car of Audi for the young. As it suffered from a sales decline for the last three years, Audi presented the 3rd generation of All New Audi TT in 2015, to keep the sport spirit and seize the hearts of the

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands