Agency: Jagran Prakashan Ltd.
Objectives
- Mobilize community to conserve water
- Fix water leakages
- Create next generation change leaders
- Demonstrate that Dainik Jagran stands for communit
Strategy
Of skyscrapers & plunging groundwater
Mechanically pumped groundwater provides 85% of India's drinking water. India holds the dubious record of groundwater depletion at one of the fastest rates in the world. With 4% of the world's water resources, India is seriously water-stressed, says Greenpeace.
India pumps more groundwater than the US & China combined
Only 50% of urban India has access to treated tap water. The average household receives water for about two...