Agency: DigitasLBi
Product Description
Comcast recognizes that moving, in general, can be a stressful time – so it was their goal to make sure that dealing with your cable & internet service does not add to the stress. It needs to be as seamless & effortless as possible. Therefore, Comcast set-out to develop a new integrated advertising campaign that communicates how Comcast's Mover's Edge platform is here to help – demonstrating to current subscribers that there is no need to switch when they change residences.
Objective of the Campaign
There's no getting around it – moving is a pain....